Jessica Drew A2 Media
Candidate Number: 5075 Centre Number: 22357
3. What have you learned from your audience feedback?
I have created online questionnaires for my target audience to answer about my music video, magazine advert and digipak, these are displayed below:
I asked a selection of people from my target audience as i thought that would help me the most. My target audience is teenagers aged from between 15-17. I also posted my video on facebook to get a variety of answers too rather than just my target audience.
Below is a summary of the negative and positive things my audience thought about my proucts:
The negative answers or answers about things people would change recieved about the digipak were:

The positive answers recieved about the digipak were:

The negative answers or answers about things people would change I recieved about the magazine advert were:

The positive answers recieved about the magazine advert were:

The negative answers or answers about things people would change I recieved about the music video were:

The positive answers recieved about the music video were:

What I learnt from my audience feedback:
The audience recognised the story of the music video which I am glad about because we had to change the music video to add a storyline into it, so hearing that people understood it is pleasing. The narrative is obviously strong because people that have never heard the song before recognise the storyline. From this feedback you can tell that we have made the storyline clear and the work spent on changing the video was worth it and made a difference.
The narrative we were trying to portray was, as the song goes on she loses her friends that were once close to her and she is left on her own at the end because everyone fell out with her.
Also a lot of people said that the magazine advert and digipak link to the music video which is very good as I wanted my ancillary tasks to link to make it more proffessional, from the answers I recieved I can see that my goal to make them link was successful.

These are some answers
from the questionnaire:
These are some answers
from the questionnaire:
These are some answers
from the questionnaire:


One of the comments that was mentioned the most was the colours, quite a few people mentioned that the colours matched which is positive and shows that people appreciate the house style I tried to create within the digipak, magazine advert and music video.
Somebody also commented on how the colours matched the music, this is something that I thought about as I wanted the colours to match the mood of the song as there is no point using bright, cheerful colours to represent a sad story, so it is good to see that the audience noticed that too, it shows it obvisously had an effect on my audience.
There was also a question about anything people would change about my digipak, magazine advert and music video,these answers helped me alot because looking at these things will help me work out what i would change in the future.
One of the comments that was most mentioned about my music video was the lip syncing isn't in time however on my computer I could see that all of the lip syncing is in time? So this could be an error on the audience's computer or connection. That was the main comment so apart from that I can see that we have made the video well.